Why am I not surprised that Sony would pay for fake Christmas wishes on a website? Well, because nothing surprises me. Especially when the web is involved.
Sony just sank to the lowest of the lowest level. Sony hired marketing company Zipatoni to set up a viral marketing scheme, that company did this by registering the domain alliwantforxmasisapsp.com. This website is set up as a PSP fansite where the marketers with Sony’s approval pretend to be kids that want a PSP and posted a rap video titled “All I Want for X-mas Is A PSP”
Of course it gets better, with what else? Fake comments. Full story over at VideogamesBlogger.
False headlines, fake Diggs, fake comments and fake product reviews, and people wonder why some folks don’t want to buy on the web…
This is all part of a larger issue that I plan to have a post about next week.
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Pingback on Aug 21st, 2008 at 11:06 am
[...] the skills themselves to spot fakery and call shenanigans . Just as happened with Sony’s All I want for Christmas is a PSP flog in [...]
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December 12, 2006 at 12:52 pm
I believe that strategy was outlined in a report entitled, “OK so how do we salvage some market share back after our immense screw up with PS3 planning?”. :)
December 12, 2006 at 12:57 pm
And they had a committee that agreed that a fake site with fake comments was a good idea! Shall we watch as they form the ‘Why Did That Backfire” committee?
December 12, 2006 at 6:03 pm
Bugger that I’m gonna pitch them for reputation management services! ;)
December 12, 2006 at 6:39 pm
After the PS3 fiasco, and the DRM fiasco, and now this, you shouldn’t have to pitch hard.
December 12, 2006 at 9:18 pm
OK…I had to rant on my blog about this…and…well…also send an email to the marketing firm / Sony UK’s PR team… :D
It’s just so bloody funny – how could such a piece of shit pass through quality control of any serious marketing agency?
They even have a dodgy version of it on their own site:
Zipatoni Ad
….
MG
December 13, 2006 at 5:48 pm
HAHAHA, check this out:
http://www.alliwantforxmasisaps3.com/
parody site
(digg url: http://www.digg.com/gaming_news/Sony_PWN3D_Check_out_PS3_fan_site)
January 7, 2007 at 3:42 am
Sony is run by idiots.