In the wake of the FTC announcement on word-of-mouth marketing, PayPerPost announced that bloggers will now be required to disclose that they are being paid for their posts.This is a small step in the right direction.
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Pingback on Feb 4th, 2008 at 11:20 am
[...] is link building, regardless of how the facilitating companies choose to position themselves!), and FTC requirements for disclosure, surely Google should be under some kind of requirement to disclose the fact that they own [...]
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December 18, 2006 at 12:33 am
Why is this a step in the right direction? Bloggers who use PayPerPost may be out soley to make money, but there are some bloggers out there that are honestly interested in blogging but are needing to use PayPerPost as a stepping stone to bigger, and better things. Without PayPerPost, low-traffic sites cannot make any money. While I’ve yet to use it, I don’t see anything wrong with it. If someone wants to jeopardize the integrity of their blog by using PayPerPost, then that is up to them. I think it can be done in a classy way. I like your blog. It’s informative.
December 18, 2006 at 1:19 am
I agree, PayPerPost can be done well. I just think that someone that is being paid to post should disclose that information. Just like on TV, the following program is a paid promotion, etc, etc.
This becomes even more important if the person is paid to post a positive review.