SCE To AUX

 

If you don’t know the story of SCE to AUX, you’ve missed what might be one of NASA’s finest moments. During the Apollo 12 mission, 36 seconds after liftoff, the craft was struck by lightning. Astronaut Conrad said that “Almost every warning light that had anything to do with the electrical system was on”. Sixteen seconds later, another discharge struck the craft.

At mission control, John Aaron, a flight controller in charge of the electrical system, lost all the flight telemetry on his screen. Mission Control had mere seconds to decide whether or not to abort the mission. In the midst of the chaos around him, John Aaron remained calm and in control.

He had seen the exact same thing occur nearly a year before. In a clear voice he said, “Flight, try SCE to AUX”. Pete Conrad, the flight commander didn’t know what John Aaron meant. Neither did anyone at Mission Control. Alan Bean knew exactly where the switch was located and flipped it to the ‘AUX’ position. Telemetry was immediately restored.

It was John Aaron’s extensive experience that provided a solution to the problem. For years he had lived and breathed his job, consuming every bit of knowledge that might be relevant to the mission and the lives of the astronauts that he was responsible for.

And this story was my answer today to the client that called and wanted me to handle his PPC campaign. I told him he needed an expert. He said that he thought I could do it, or that maybe, he could do it. And I said, “Maybe, but an expert will know exactly when to try SCE to AUX”.

About these ads

  1. wpolscemamymocneseo

    As a Newbie, I am always searching online for articles that can help me get further ahead




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


  • Blog Stuff

  • What People Are Saying

  • People Are Interested In

  • RSS Word Of The Day

  • RSS Quote Of The Day

    • Napoleon Bonaparte
      "Ten people who speak make more noise than ten thousand who are silent."
  • RSS Neologisms

    • JOMO October 24, 2014
      JOMO n. The pleasure derived from no longer worrying about missing out on what other people are doing or saying. Also: jomo. [From the phrase joy of missing out] Example Citations: JOMO is a social detox, the equivalent for the mind of the nine-day juice cleanse. It’s about not allowing the new, noisy world make you feel inadequate. It’s deciding not to inve […]
    • media meshing October 23, 2014
      media meshing pp. Using one or more media to enhance or augment the consumption of another medium. Also: screen meshing. —media mesher n. Example Citations: On Sunday night...social media was centre stage as a key weapon in Hollywood’s attempt to engage with a younger audience, which it fears it is losing to entertainment downloaded from the internet. The Ac […]
    • almost alcoholic October 22, 2014
      almost alcoholic n. A person who exhibits some of the symptoms or behaviors associated with alcoholism, but who is not a full-blown alcoholic. —almost-alcoholic adj. Example Citations: Traditionally alcoholism has been understood as a black-and-white condition. Just like it’s impossible to be a little bit pregnant, it’s long been considered that a person mus […]
    • Ebolaphobia October 21, 2014
      Ebolaphobia n. A strong and irrational fear of the Ebola virus. Also: Ebola-phobia, Ebola phobia. —Ebolaphobic adj. —Ebolaphobe n. Example Citations: We are using public transportation, dining in restaurants, sending our kids to school and drinking city water right out of the tap. We are not unhinged by Ebolaphobia. —Jacquielynn Floyd, “Floyd: Good sense wil […]
    • procaffinating October 17, 2014
      procaffinating pp. Delaying or postponing something until one has had one or more cups of coffee; drinking coffee slowly as a delaying tactic. Also: pro-caffinating, procaffeinating. [procrastinating + caffeine] —procaffinate v. —procaffinator n. —procaffination n. Example Citations: Procaffinating is a perfect word that describes me on this lazy day as I am […]
    • fracktivist October 16, 2014
      fracktivist n. A person who campaigns or protests against the use of hydraulic fracturing (“fracking”) to extract gas and oil from shale rock. Also: fractivist. [fracking + activist] —fracktivist adj. —fracktivism n. Example Citations: In greater numbers by the month, residents across north Orange County are calling for an end to fracking, joining a growing […]
    • NoMo October 15, 2014
      NoMo n. A woman who is not a mother, particularly by circumstance rather than by choice. (not + mother) Example Citations: Now there is even a new word for people like myself, Jennifer and the one in five women who find themselves in their mid-40s without children: NoMos, short for “not mothers” —Amanda Revell Walton, “Like Jennifer Aniston, I’ve accepted I’ […]
    • data fracking October 14, 2014
      data fracking pp. Using enhanced or hidden measures to extract or obtain data. Also: data-fracking. Example Citations: The Therapeutics Initiative’s Colin Dormuth is a Victoria researcher who already uses this information to study drug safety. After my article came out last month, he tweeted that allowing for-profit companies to mine our health data amounts […]
    • plyscraper October 10, 2014
      plyscraper n. A tall building made mostly from wood. Also: ply-scraper. [plywood + skyscraper] Example Citations: The buildings they envision have been dubbed “plyscrapers.” Their halting arrival into the mainstream of architecture represents a test case for whether the goal of sustainability can motivate a reversal of both long-term construction norms and t […]
    • prespond October 9, 2014
      prespond v. To respond to something in advance. Also: pre-spond. —presponsive adj. Example Citations: Let me attempt to “prespond” — a new word for anticipatory response — to potential defenses of voter ignorance. —Ken Herman, “Herman: How’s a voter to know” (subscription required), Austin American-Statesman (Texas), September 17, 2014   We know we are a gen […]
  • More Blog Stuff


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: