Advertising? Think Small
May 6, 2007 in Marketing
Just peruse the list of the top 100 advertising campaigns of all time and you’ll notice something they all have in common, the message is concise.
From Volkswagen’s “Think Small” to ‘Where’s The Beef” to ‘Please don’t squeeze the Charmin”, the most memorable ad campaigns have the fewest words and a strong message.
Take a look at the top ten slogans:
1. Diamonds are forever (DeBeers)
2. Just do it (Nike)
3. The pause that refreshes (Coca-Cola)
4. Tastes great, less filling (Miller Lite)
5. We try harder (Avis)
6. Good to the last drop (Maxwell House)
7. Breakfast of champions (Wheaties)
8. Does she … or doesn’t she? (Clairol)
9. When it rains it pours (Morton Salt)
10. Where’s the beef? (Wendy’s)
What People Are Saying
- facebook security questions list on Rewired
- make money on clickbank on Rewired
- Ktownall.Com on Analyze Your Brain Vomit
- slot on Rewired
- Nilima Sharma on Blog Tag Game
- Nilima Sharma on Google and WorldCat
- health on Five Things To Do With A PC When You Have No Internet Connection
- Home Life Preserver - Easy Home Bar Plans on Ditech’s “People Are Smart” Commercial Was A Smart Move
- Asif on Daytipper – Pay Per Post? Get Paid For A Tip.
- Simran on Daytipper – Pay Per Post? Get Paid For A Tip.
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- Rene Magritte
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