Look carefully at the image below. Right before the text that appears from the post below, Google has included the file name, “stack-of-books”.
I realize the search query term ‘books’ is in bold text and appears in the file name, but why is it necessary to include file names in the SERPs? Hard to believe it’s intentional.
December 28, 2007 at 4:11 pm
it’s the alt text for your books image, and yes I’ve seen it before
December 28, 2007 at 4:44 pm
Forgot that WP adds alt text, but still, what purpose does it serve to show it in the SERPs? Why would G intentionally show ALT txt?