Archive for the 'Mobile Marketing' Category
You might recall that about a month ago I did a piece on QR codes and cellphone navigation. Just a few days ago the New York Times did a piece on Bar Codes That Can Talk With You Cellphone.
It sounds like something straight out of a futuristic film: House hunters, driving past a for-sale sign, [...]
Adweek is reporting that “advertisers are increasingly willing to try social marketing“.
Forrester Research, in a survey of over 90 marketers, found social media is gaining broader acceptance, though it still trails far behind Web mainstays like e-mails, search marketing and display ads.
Social networks should see a larger jump. While just over 20 percent [...]
Stuart from Home Office Guide sent me a press release from Calvin Klein that details their new fragrance launch and Calvin went high tech:
Calvin Klein launched its new CK IN2U fragrance with help from a buzz created by digital billboards incorporating SMS technology. Powered by Addictive Mobility, the eye-catching billboards at Toronto’s Yonge-Dundas Square invited [...]
Have you tried to envision how mobile marketing may work? Simone Gampel from RegiSoft supplied the following scenario, and while it might not apply to you yet, it’s on the way.
As you answer your final e-mail of the day, and close your computer – you receive an SMS from the event organizers telling you that [...]
You’ll notice a new link in the top navigation for ‘Mobile Marketing’. I’ve got hundreds of links bookmarked to some good sites, and I started receiving emails last week from people with lots of questions about mobile marketing, terminology, how to get started, etc.
Currently, the page doesn’t contain a whole lot, but I promise to [...]
If you’ve ever tried to type a website address into a cell phone you know that it can be a challenging and time-consuming task. The technology exists to eliminate a lot of that typing. In Japan, a simple point and click with a cell phone is often all that is need to navigate to a [...]
Ads are coming your way, and soon. The medium is just too lucrative for advertisers to ignore. So get your mobile marketing hat on and join in the fray.
Already, ads are creeping onto cell phones around the globe. At this rate, experts say, it won’t be long before the world’s 2.2 billion mobile phone users [...]
More on the mobile marketing front, this time from Yahoo, pushing to build more revenue sources that are independent of the Web. Noticing a trend yet?
Yahoo Inc. will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse’s efforts to build other revenue sources beyond the Web.
The [...]
Vodafone signed a deal with Gootube to allow mobile users to view and upload videos from their cell phone.
“People want to view and share favourite YouTube videos seamlessly wherever and whenever they want,” said Steve Chen, Co-Founder and Chief Technology Officer for YouTube. “Partnering with Vodafone will accelerate those efforts to serve our loyal YouTube [...]
If you still aren’t sure about the coming cell phone revolution, consider this next bit of information:
“Out of the 6.5 billion people on the planet, less than one billion have a bank account. The only way to sustainably serve these people is through mobile communications,
Mobile communications operators and banks joined forces on Monday to [...]
Blog Stuff
Word Of The Day- vicissitude: Dictionary.com Word of the Day December 31, 2009vicissitude: a change in condition or fortune.
- vicissitude: Dictionary.com Word of the Day December 31, 2009
- Quote Of The Day
- Frank Lloyd Wright"There is nothing more uncommon than common sense."
- Frank Lloyd Wright
- Neologisms
- wheredunit December 22, 2009wheredunit n. A murder mystery or detective story where the location of a crime plays a central role. Also: where-dunit. Example Citations: In some mystery novels, the wheredunit is as important as the whodunit. The locale, rather than merely serving as the backdrop to the plot, is an essential ingredient that lifts the story out of the ordinary, providing a […]
- frugal fatigue December 18, 2009frugal fatigue n. Mental exhaustion caused by constant frugality during hard economic times. Also: frugality fatigue. Example Citations: [I]t seems that after a year of watching our wallets, bank accounts, and 401(k) plans with the tenacity of a wheelchair-bound Jimmy Stewart in an Alfred Hitchcock thriller, some are throwing up their hands, taking out their […]
- nontroversy December 17, 2009nontroversy n. A false or non-existent controversy. Example Citations: Unfortunately a number of gotcha moments only became controversial when the media, like blood-deprived leeches, clung to the nontroversy and spun it through its continuous loop of 24-hours news, which only contains an estimated 30 minutes of new news according to a recent Political Fallou […]
- manufactroversy December 17, 2009manufactroversy n. A contrived or non-existent controversy, manufactured by political ideologues or interest groups who use deception and specious arguments to make their case. Example Citations: During a question and answer session after a talk I recently gave, I was asked for my opinion about the vaccine/autism controversy. That was easy: my opinion is tha […]
- foodoir December 16, 2009
- warmist December 11, 2009warmist n. A person who believes that the current global warming trend is the result of man-made factors. Also: global warmist. —adj. Example Citations: The road to Copenhagen has proved to be a rocky one. This past fortnight, ahead of the climate-change summit that starts in the Danish capital on Monday, the air has been thick with pejorative cries of […]
- meformer December 10, 2009meformer n. A social network user who posts updates that mostly deal with the user's activities, thoughts, and feelings. [Cf. informer.] Example Citations: Love tweeting about your social life and crave the opportunity to share your thoughts, feelings and emotions? Then you're a meformer. But if you prefer posting links to news websites, love inter […]
- dysrationalia December 9, 2009dysrationalia n. The tendency to think or act irrationally in certain situations, despite having sufficient intelligence. —dysrational adj. Example Citations: In 1994, Stanovich began comparing people's scores on rationality tests with their scores on conventional intelligence tests. What he found is that they don't have a lot to do with one […]
- deleb December 8, 2009deleb n. A dead celebrity, particularly one used to endorse products. Example Citations: Revenues from delebs are already rising as rights companies become more aggressive about advertising and product deals, says Reeder, whose company represents estates including Albert Einstein, Andy Warhol and Johnny Cash. ... [A] deleb cannot be caught sniffing cocaine o […]
- drive-by porn December 4, 2009drive-by porn n. Sexually explicit images viewable on a video screen in a nearby vehicle. Also: drive-by pornography, drive-by smut. Example Citations: "It was like when a friend tells you too many details about their personal life," says Jess Mortimer, who spent an eternity stuck in a Beltway traffic jam behind some guy watching really acrobatic s […]
- wheredunit December 22, 2009
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