Reputation Management – Googlebomb Shelters

bomb.jpgShortly after InfoSearch Media announced they were starting a reputation management service, I flagged ‘reputation management’ in my alerts Today I received one about Intralink, announcing their ‘blog bomb defense‘.

Protecting your company name has always been a challenge and a high priority. With the discovery of Google Bombs by activists, pranksters, and disaffected customers or employees the internet has rapidly become a high risk medium. A Google bomb, or blog bomb, is simply a linking effort aimed at getting negative information to rank well in search engines.

How we protect you:
We create a framework of hundreds or even thousands of websites to counteract this attack. A team of researchers scours the web for stories related to your business. The positive articles are pushed to the top of the search engines (Google is targeted but all major search engines can be affected).

Now while I know reputation management is serious business, what are the consequences of Googlebomb wars? Thousands of sites to counter the attack? Thousands of articles created? And why wait until your reputation is damaged? Why not just hire them to Googlebomb your business to the top for positive articles? Take the offensive.

I’m not sure where all this is headed, but it looks ominous.


  1. Interesting times. I’ve done a bit of positive and negative “reputation management” in my time – it can get pretty damn messy. Fairly straight forward if you are dealing with a bog standard case, but when other SEO’s start playing around it can be hectic!

    Sooo…if a white hat creates a network of spam sites to ring fence his white hat site’s brand, does that make him black hat? ;)

  2. “Thousands of Web sites” should leave a spam footprint, don’t you think? Would the links count in Google? Should the links count in Google?

  3. DG

    That many sites would definitely leave a footprint. Unfortunately, I think most of the links would count for quite some time. Should they count? Not if they can be identified as being artificially created.

    I think anyone using a service like that needs to ask a few questions. Where will the links reside? How fast will the links be created? What happens if all those links cause the ‘good articles’ to fall further in the SERPs?

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