All The Wrong Questions
Quite a bit has been written about bad SEO information found in fora, websites, etc. Very little has been said about bad questions. Now while you’re trying to reconcile ‘there are no stupid questions’ with ‘ ask a stupid question, get a stupid answer’ I’d like to touch on a few of the questions I’ve seen lately that are just wrong, and the result of wrong-headed thinking. Here are three that I saw just yesterday. My apologies to all the veteran SEOs out there, but I’m getting a few emails from really new folks so I wanted to cover some of their questions.
1. Can I use nofollow to manage my PageRank?
WRONG. Nofollow was intended to combat comment spam. If you’re using nofollow on something other than user-generated content, it’s WRONG. If you want to keep search engines out of specific areas of your site, use robots.txt
But so-and-so said to use nofollow on paid links. Well of course so-and-so said that, helps them figure out who is buying and selling links now doesn’t it?
2. I’ve got a PR5 site, is it okay to trade links with a PR1 site?
WRONG. First, you don’t have a PR5 site, you have a PR5 page, but that aside, if you’re asking about PR you’re WRONG.
Do the links benefit the users of both sites? Are they links to relevant areas of both sites? Would you link to them if search engines were extinct?
3. My competitors have 3 zillion links and are number one for [insert pet phrase here], how do I compete?
WRONG. You don’t compete. At least not over a single phrase, not yet. Target less competitive phrases and work your way up to the big boy’s arena. If you just started playing golf would you be asking about when you could play Tiger Woods?