Google, Yahoo Both Gain Market Share

While the numbers aren’t huge, continued gains indicate the consolidation that Live and Ask would like to disrupt.

Google has increased its share of the U.S. Web search market to 47.4 percent with a gain of 0.4 percent during December, while No. 2 ranked Yahoo also edged higher, a survey said Monday.

Web audience measurement firm comScore Networks said No. 3-ranked Microsoft’s share slid 0.5 percent to 10.5 percent of U.S. Web searches while InterActiveCorp’s’s share dipped 0.1 percent to 5.4 percent.

Currently, there are two major players and all the other engines can be classified as ‘also ran’. They simply aren’t contenders. My personal prediction is that Live and Ask will never become contenders and it’s up to the next generation of garage innovators to shake up the industry. Playing for parity simply isn’t enough to make users switch.

Rivaling Google and Yahoo results, while being a noteworthy accomplishment, won’t generate the excitement needed to knock either engine off its perch. Are we awaiting search 2.0?


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