Cell Phone Ad Invasion On The Way
Ads are coming your way, and soon. The medium is just too lucrative for advertisers to ignore. So get your mobile marketing hat on and join in the fray.
Already, ads are creeping onto cell phones around the globe. At this rate, experts say, it won’t be long before the world’s 2.2 billion mobile phone users think it natural to tune into a 15-second spot before watching a video, sending a message or listening to a downloaded song in between phone conversations.
“This is the year that advertising Email Marketing Software – Free Demo breaks out worldwide,” said Laura Marriott, the executive director of the Mobile Marketing Association, based in Boulder, Colo., which represents more than 400 advertisers, phone manufacturers, operators and market research firms. “Previously, there were not enough of the right phones and fast networks to support good advertising.”
Who is leading the way? Yahoo! Don’t think for a minute that it is a small time play either. Far from it, the usual suspects have signed with Yahoo. Pepsi, Procter & Gamble, Hilton, Nissan and Intel. And that’s just for starters.
This time they’re playing it smart too,
“The mobile phone is a pristine media and we have to be sure not to ruin that,” Parodi said.
Is it time for you to begin thinking about mobile marketing?