Marketers Get Social – Still Have A Hangup About Cell Phones

Adweek is reporting that “advertisers are increasingly willing to try social marketing“.

Forrester Research, in a survey of over 90 marketers, found social media is gaining broader acceptance, though it still trails far behind Web mainstays like e-mails, search marketing and display ads.

Social networks should see a larger jump. While just over 20 percent of marketers are using social networks now, nearly 60 plan to do so by the end of the year. In 2006, just 13 percent of respondents said they were using social networks.

Mobile marketing is still slow to catch on. I attribute that to lack of understanding and unfamiliarity with mobile marketing jargon. Advertisers understand ads on websites, whether they are social websites or not. But ads on cell phones are still a mystery to them.

RSS and Podcast advertising is expected to gain widespread adoption. It will be interesting to see how the RSS adoption fares. I drop feeds with advertising in them and RSS targeting has been really poor.


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