Busy, Busy, Busy
I’ve been doing the research required to launch a new business that has absolutely nothing to do with the Internet, and I’ve been gathering the material needed to launch a new blog devoted solely to words.
Matt Cutts decided to spread some FUD with regard to paid links and the TW crowd, myself included, piled on to point out the hypocrisy. Matt surprised me by implying that the FTC wants disclosure for paid links. Simply isn’ so folks and Matt is stretching the truth.
Google’s quality guidelines are more concerned with the machine-readable aspect of disclosing paid links/posts, but the Federal Trade Commission has said that human-readable disclosure is important too:
This is FUD, plain and simple. Shame on you Matt.