Today’s Colorful Expression – Conversational Marketing
I heard the following while eavesdropping on a salesman that was trying to sell a used tractor to an elderly farmer,
Farmer: “I don’t want all the technical mumbo-jumbo, I juss wanna know which a’ them tractors pulls best”.
Salesman: “Well sir, that International on the end there pulls like a mule that’s had his backside doused with turpentine”.
That simple country expression clinched the deal. I also thought it was a perfect example of a conversational sales technique. Speeds and feeds can be boring and confusing. Nothing boring about a mule that’s had his backside splashed with turpentine.