Answers.com Seeks Answers to Google’s Algorithm Changes
Answers Corporation announced today that, due to a search engine algorithmic adjustment by Google, Answers.com has seen a drop in search engine traffic starting last week. As a result, overall traffic is currently down approximately 28% from levels immediately prior to the change.
Looks like it’s time for Answers.com to create a PPC budget. Changes they make now could makes things worse but inaction isn’t an option. Their agreement to buy Dictionary.com couldn’t have been more timely.
“This change only demonstrates the sound business rationale behind our agreement to purchase Dictionary.com, because it underscores a primary motivation for the deal: to secure a steady source of direct traffic and mitigate our current dependence on search engine algorithms
I have to wonder if they have a record of the changes they’ve made to the site over time and what correlations they may find, if any.
At 2:26 EST stocks are down 12.91%.