The embattled and embittered Google, desperately fighting on all fronts, effectively admitted they are losing the war being waged on their fragile Maginot Line, often referred to as “The Algorithm“.
In a last-ditch attempt to stay in control of their vast empire, they’ve escalated their attacks on sites that compete with them for revenue by selling links.
On October 7th, Danny Sullivan, Prime Minister of Search Engine Land* had this to report,
“Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google“
Google’s war on paid links has escalated, though it is still unclear how effective these latest actions will be. Several unofficial sources speculate that the collateral damage will be far more severe than intended and many innocent civilians will suffer.
Other insiders insist that after a few high profile targets have been eliminated that the war will once again settle into the static trench warfare that SEO soldiers have become accustomed to.
Perhaps most chilling is this quote from the Prime Minister of Search Engine Land,
“In contrast, if you’re a smaller site not deemed as important to relevancy, a harsher punishment of a ranking penalty may be dealt out…”
In effect, the easiest way to assure survival is to comply with Google’s demands or provide them with large sums of money in ad revenue.
In an amusing twist, Google will still provide ad services to their sworn enemies via AdSense and Adwords.
In closing, the Prime Minister had this to say,
“If Google traffic is important to you, don’t sell links”.
*There is no truth to the assertions that the Prime Minister is a propaganda agent in the employ of one or more search engines. Speculation as to why the official publication of the Prime Minister is named “Search Engine Land” and not SEO Land or SEM Land is simply that, speculation.