Men Are From Mars, And Women Confuse Us – Writing For A Female Audience

One of the questions I see quite often is “How do I write for a female audience?” I don’t know the answer to that question, in fact, I’m not sure that question should ever be asked, let alone answered and definitely never answered by a guy. I have two reasons for thinking that men shouldn’t try to write for a female audience.

1. You can target age groups, ethnic groups, political groups, techies, gearheads, animal activists, conservationists, sports fans, etc. In all of the above groups, and almost every other group, you will find both men and women.

Any attempt by a man to write for a female audience is almost certainly doomed if the man writing thinks that something special needs to be done to gain the interest of female readers. If you target their interests, there’s no need to target sex.

2. Men don’t understand women. We like to think we do, but we don’t. That’s why we lose so many arguments. Watch any guy in an argument with a woman. Eventually, he’ll get louder, wanting to express himself, not even noticing that the woman is no longer listening. The woman will wait until she knows she’s being heard before saying anything. The man wants to express himself, the woman wants to be listened to.

Now if you’re starting to think that I’m going to claim that I understand women, you’re wrong. I don’t even begin to understand them and that fact became painfully obvious to me when Hillary won the New Hampshire primary.

When she got weepy on national TV, and found some sympathy from Obama, I thought her political campaign was over. Even the sympathy she got from Obama was a bit back-handed as he said, “the campaign trail is tough”. When he said that, my first thought, and the first thought of the guys I was having dinner with was, “Oh bull, how will she deal with a real crisis”?

So when the pundits announced her victory in New Hampshire I was shocked. Where did the support come from? Women. Her crying bit apparently made her seem a bit more human. Not weak. Not fake. But caring and thoughtful, more real if you will.

My first words were, “Oh, suck it up already”. Which was quickly followed up by a female diner that said, “Well, at least she really cares”. Which made me want to cry…


  1. Great post once again. Thanks=)

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