Archive for the ‘Read It!’ Category

syndicatedcoverI get the majority of my news online, but I have to admit, I enjoy getting a trade magazine with real paper and ink.

In the winter issue I was happy to find an interview with my good friend Chris Winfield over at 10e20. Don’t forget about Nick Usborne and Using The Power of Urgency to Increase Online Conversion Rates.

Eric Ward is in there in Staying White Hat in a World of Gray, as well as Kim Kraus Berg and Milind Mody.

If you don’t currently get the Search Engine Marketing Standard, I have some good news for you. Right now you can get a one year subscription for just $4.95 if you live in the States. $6.60 if you live overseas. Just click this Search Marking Standard subscription link and enter HOLIDAY67 as your subscription code and you’ll get an entire year’s subscription and they’ll donate $1 from every subscription to Toys For Tots.

Tis the season everyone, get the Search Marketing Standard at 67% off the cover price for an entire year, and help give a needy child a gift this Christmas! Act quickly, the offer expires at the end of this week.


My guest blogger Jessica returns tomorrow to let us know what teens buy with a mouse. Yes Jessica, the holidays are over. ; )

Reading For The New Year

Everyone has a top ten list or is sharing stats so I decided to share some recommended reading. Once a month I’ll list five books that I consider important enough to make the cut. No aff codes. ;)


A Semantic WebPrimer – by Grigoris Antoniou, Frank van Harmelen. A broad approach to the Semantic Web including OWL and the RDF Schema. The book is organized well but if your logic is lacking you may find the book a slow or frustrating read.



spinningSpinning the Semantic Web: Bringing the World Wide Web to Its Full Potential – by Tim Berners-Lee, Dieter Fensel

The optimist book that promises to bring a Web of meaning to the world. The cynics will ask, ‘Where are the intelligent agents, where is NLP”? This book touches on the answers to those questions.


thinking-web Thinking on the Web: Berners-Lee, Gödel and Turing –-by H. Peter Alesso, Craig F. Smith

This book uses the ‘big three questions’ as the starting point for how far technology has come, and how far it can go. Easy, interesting reading that will make you think.




Modern Information Retrieval – by Ricardo Baeza-Yates, Berthier Ribeiro-Neto.

Want to know how much information retrieval has changed? This is the book for you. Learn how systems are being designed to maximize the signal to noise ration.



Ambient Findability – by Peter Morville

How are you dealing with information overload? The every day inundation of facts, stories, media clips, newsbytes, etc?

This book addresses that issue, as well as how good information may be lost amid the sea of information available. If you only read one book from this list, make it this one.

Spam Detection Anyone?

This paper from the MSN research team published in 2004 offers up some insight on what MSN thinks spam is, and how they planned to combat it…

Spam, Damn Spam and Statistics PDF FILE!

Most if not all of the SEO-generated pages exist solely to
(mis)lead a search engine into directing traffic towards the
“optimized” site; in other words, the SEO-generated pages
are intended only for the search engine, and are completely
useless to human visitors.

I’ve linked to it from the research papers section as well.

Over the years I’ve collected hundreds of search engine research papers and I’m linking to them here with what I believe to be the takeaway point from each paper, as well as an excerpt from each one. They will also be available in a zip format as soon as I negotiate the distribution rights for all of them. (some of them require a fee to place them on a server).

These papers should be required reading for any SEO yet are often neglected because of the math involved, or the complexity of the content, or simple time constraints. However, salient points can sometimes be gleaned from them even if the math is ignored and a quick scan often yields interesting points or avenues for exploration.

I’ll try to add two or three papers a day, I’m in the processing of rereading all them and then writing a short takeaway and choosing excerpts for each of them.

Some of them will be listed under their respective search engine, some will be listed under LSI/LSA and some under a general category. You’ll find the links under the Writings section in the upper right corner. Enjoy.