Yesterday I heard a politician say, “We’ve reverted back to Cold War policies.” Revert means to return, or go back to a previous state. No need for the word ‘back‘ in that sentence.
Then there’s “ATM Machines”. ATM is the initialism for “automated teller machine” so when my daughter says “Stop at the ATM machine” I hear, “stop at the automated teller machine machine.”
A few days ago my daughter asked me to “try and help her with her paper”. When I asked whether she wanted me to try to help her, or actually help her, I got a dirty look. She immediately said, “Okay, help me”. Then she called me a grammar snob.
She was joking, sort of. I don’t correct people in public, I don’t write letters to editors if I see a slip in the paper because I know I’m not perfect. I make mistakes, and sometimes, I make them purposely.
I don’t have a problem starting a sentence with the word and. I don’t mind if you dangle a participle. But I want my daughter to know that one is being dangled. And that some people freak out if you start a sentence with the word and. I prefer May I to Can I when permission is being sought but I don’t lecture when my daughter says, “Can I go to the movies?” I know she knows the difference.
When she’s speaking to adults, her grammar changes. When she’s around her friends, she reverts back to teen-speak. Guess she doesn’t want to appear to be a grammar snob. ;)
I didn’t know about the SEMMYS until I found a reference in my referrals yesterday, so I had to check them out. Matt McGee over at Small Business SEM has been busy. Very busy. So go check out The SEMMYS, and make sure to read the posts Matt has bookmarked over the last year. You’ll find a lot of good reading there.
Oh, and make sure to vote for your favorite posts from the list of nominees. Below is a timeline for the award process:
January 14/15: Official Launch
January 21: Judges’ deadline to decide category finalists
January ~23: Finalists announced; public voting begins
January ~30: Public voting closes
February ~1: Winners announced
Nice job Matt, and everyone else involved.
Oh yeah, I was nominated in the Rant category. There are some fantastic rants in that category, so the odds that I make the list of finalists are slim but it was a pleasure to be nominated.
One of the questions I see quite often is “How do I write for a female audience?” I don’t know the answer to that question, in fact, I’m not sure that question should ever be asked, let alone answered and definitely never answered by a guy. I have two reasons for thinking that men shouldn’t try to write for a female audience.
1. You can target age groups, ethnic groups, political groups, techies, gearheads, animal activists, conservationists, sports fans, etc. In all of the above groups, and almost every other group, you will find both men and women.
Any attempt by a man to write for a female audience is almost certainly doomed if the man writing thinks that something special needs to be done to gain the interest of female readers. If you target their interests, there’s no need to target sex.
2. Men don’t understand women. We like to think we do, but we don’t. That’s why we lose so many arguments. Watch any guy in an argument with a woman. Eventually, he’ll get louder, wanting to express himself, not even noticing that the woman is no longer listening. The woman will wait until she knows she’s being heard before saying anything. The man wants to express himself, the woman wants to be listened to.
Now if you’re starting to think that I’m going to claim that I understand women, you’re wrong. I don’t even begin to understand them and that fact became painfully obvious to me when Hillary won the New Hampshire primary.
When she got weepy on national TV, and found some sympathy from Obama, I thought her political campaign was over. Even the sympathy she got from Obama was a bit back-handed as he said, “the campaign trail is tough”. When he said that, my first thought, and the first thought of the guys I was having dinner with was, “Oh bull, how will she deal with a real crisis”?
So when the pundits announced her victory in New Hampshire I was shocked. Where did the support come from? Women. Her crying bit apparently made her seem a bit more human. Not weak. Not fake. But caring and thoughtful, more real if you will.
My first words were, “Oh, suck it up already”. Which was quickly followed up by a female diner that said, “Well, at least she really cares”. Which made me want to cry…
It was difficult to watch the second half.
I recorded the game. Anyone want a DVD-R coaster?
Small words have the largest impact. Small words can become the hammer to drive your point home, while big words tend to soften the blow.
Culled from a recent paper: “The panel felt the Senator was being disingenuous.”
What? Lacking in frankness or candor? He prevaricated? Equivocated? Misrepresented? Fabricated? Do any of those words come close to the power of, The panel felt the Senator lied? Everyone understands the word lie. None of the other words carry the clear meaning that lie conveys.
Large words tend to creep in when we write because we’re showing off, or we think our writing sounds better, or we look smarter if we use large words. Trade your syllables for clarity.
Instead of utilize, use.
Trade terminate for end. Don’t eliminate larger words, get rid of them. Don’t substantiate the facts, prove them. People aren’t impecunious, they’re poor. The writer wasn’t assiduous, he took great care. The lady at the DMV wasn’t obstinate, she was stubborn.
No one wants to read the words of a lexiphanicist…
Thought I’d personalize it a bit with my new Fly Fusion pen.
Here’s to a wonderful and exciting new year. May the road rise up to meet you and the wind be at your back.
Review of the Fly Fusion pen will be coming shortly. ;)
Look carefully at the image below. Right before the text that appears from the post below, Google has included the file name, “stack-of-books”.
I realize the search query term ‘books’ is in bold text and appears in the file name, but why is it necessary to include file names in the SERPs? Hard to believe it’s intentional.
I found this list over at The Bitter Scroll, so naturally I wanted to see how many of those most unread books I’ve read. (I’ve read 53 of them, so exactly half) The list is provided by LibraryThing. Books I’ve read are in bold. Not sure how accurate the LibraryThing list is as there’s a lot of recognizable titles and my intuition says that there should be a lot more obscure titles in that list but here goes:
Jonathan Strange & Mr Norrell
Crime and Punishment
One Hundred Years of Solitude
Life of Pi
The Name of the Rose –C’mon it’s Umberto Eco.
Pride and Prejudice
A Tale of Two Cities
The Brothers Karamazov
Guns, Germs, and Steel: The Fates of Human Societies
War and Peace
The Time Traveler’s Wife
The Blind Assassin
The Kite Runner
A Heartbreaking Work of Staggering Genius
Reading Lolita in Tehran
Memoirs of a Geisha
The Canterbury Tales
A Portrait of the Artist as a Young Man
Love in the Time of Cholera
Brave New World
Foucault’s Pendulum – Umberto Eco again.
The Count of Monte Cristo
A Clockwork Orange
The Once and Future King
The Grapes of Wrath
The Poisonwood Bible
Angels & Demons
The Satanic Verses
Sense and Sensibility
The Picture of Dorian Gray
One Flew Over the Cuckoo’s Nest
To the Lighthouse
Tess of the D’Urbervilles
The Amazing Adventures of Kavalier and Clay
The Curious Incident of the Dog in the Night-Time
The Sound and the Fury
The God of Small Things
A People’s History of the United States : 1492 – Present
A Confederacy of Dunces
A Short History of Nearly Everything
The Unbearable Lightness of Being
The Scarlet Letter
Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation
The Mists of Avalon
Oryx and Crake
Collapse: How Societies Choose to Fail or Succeed
The Catcher in the Rye
On the Road
The Hunchback of Notre Dame
Zen and the Art of Motorcycle Maintenance
The Hobbit – Most unread? Hard to believe.
In Cold Blood
The Three Musketeers
As 2007 comes to end, let us also bury some more overused words and phrases.
Added: Since I’m on vacation, posting will be light, but I will take time to add to this list until January 1st. Help me compile a a good list of your favorite words and phrases you never want to see or hear again.
A Hard Stop – A project or a meeting either stops or continues. No corporate suit ever brings a meeting to a ‘soft stop’ because it’s impossible.
Don’t Put All Your Eggs In One Basket – That’s a lot of words to say ‘diversify’ or ‘spread the risk’. Do you know anyone that gathers eggs using a basket? Have you ever said, ‘don’t put all your eggs in one carton”? Are we supposed to stash eggs in various locations throughout the house?
Mission Critical – If it’s not critical to the project, why are people discussing it? Writing memos? Having meetings?
Open The Kimono – Please don’t. A bunch of guys standing around in suits clamoring for someone to ‘open their kimono” is just creepy.
Wipe The Slate Clean – Just start over. When’s the last time you wrote on a slate? Was it the last time you ‘chalked one up’?
The Whole Nine Yards – Just doesn’t work in our current sports fanatic world. Nine yards is short of the first down so it must be time to ‘drop back and punt’. Does anyone connect that to buying cloth? Or concrete? Or coal? I can’t even find a decent origin for that phrase.
Let’s Not Beat a Dead Horse – Don’t beat a live horse either! The horse might still be alive if all those damn people weren’t beating it.
Strike While The Iron Is Hot – Um yeah. Pretty sure there’s more to blacksmithing than just striking hot metal. Quenching, tempering, folding, but bugger all that eh?
Pick The Low Hanging Fruit – Yes, it might be the easiest fruit to snatch, but is it ripe? You just might end up with sour apples…
Incentivize – I’m pretty fed up with people adding ‘ize’ to perfectly good words so I might just create another list…
Viral – As Ryan Holiday so rightly pointed out, viral, when used to talk about the spread of a product, idea or video, needs to go. It’s not even used correctly. A video doesn’t spread all by itself, replicating and attaching itself to websites and hosts. It’s much more like biological warfare, where over-enthusiastic web militants ensure the spread of that 30 second clip they feel everyone on the planet must be infected with.
And since I have an hour or two, let me add a few more entries.
Pwn or Pwned – If you ever hear those spoken, smack the person responsible in the lips. If he’s surrounded by his friends, they will probably say, Snap! Smack them in the lips too. When they blubber, tell them to stop being R-tards or you will unplug their little plastic guitar and force them to go outside and toss a football until they can learn to throw a tight spiral. This will take months as their oversized thumbs make it difficult for them to lift their little girly arms.
With great foresight, the European Commission realized that Google dominating both search ads and nonsearch ads is a bad idea.
The lobby group also said that the merger would place the online advertising market in jeopardy because the combined company will dominate both major “pipelines” for online advertising–for search ads and nonsearch ads.
“There are many ways in which Google, post-merger, could push up prices for advertisers,” BEUC said.
While privacy is a major concern, it’s the impact on advertisers’ pockets that’s most likely to prevent the merger from taking place but does anyone really want Google to have access to that much information? As well as quite a bit of control over ad pricing?
The FTC of course, thinks the merger is fine. It appears that Google has learned the ropes with regard to lobbying and special interest groups. So it looks like we’ll have to deal with the Googleopoly. They will be able to drive ad prices up, kill sites that sell advertising that don’t follow their guidelines, (nofollow) and create almost perfect profiles of surfers so they can better target their ads.