What’s The Most Effective Word You Can Use In A Headline?
Last night, over a very later dinner of Orange Roughy and seafood Alfredo, a question was raised.
What is the most effective word you can put in a headline?
Several words were offered up, with the word free topping the list. I disagreed, though I do believe that ‘free’ has its place. I said that the most effective word that can be used in a headline was contained in the question.
You. Headlines live and die by getting you to react. They are written to engage you, to get you to think, to get you to take action. You simply don’t care what I have to say unless it affects you or can benefit you. Why should you?
So my suggestion is this. When you proof your copy, look for those words like I and mine, and figure out how to replace them with words like you and your. Your readers will love you for it.
If you would like some examples, considered by Jay Abraham to be some of the most effective headlines ever written, keep reading. Below are a few samples from his list of 100 of the Greatest Headlines Ever Written .
THE SECRET OF MAKING PEOPLE LIKE YOU
ARE YOU EVER TONGUE-TIED AT A PARTY?
DO YOU MAKE THESE MISTAKES IN ENGLISH?
WHY SOME FOODS “EXPLODE” IN YOUR STOMACH
YOU CAN LAUGH AT MONEY WORRIES — IF YOU FOLLOW THIS SIMPLE PLAN
WHICH OF THESE $2.50 TO $5 BEST SELLERS DO YOU WANT — FOR ONLY $1 EACH?
DISCOVER THE FORTUNE THAT LIES HIDDEN IN YOUR SALARY
HOW OFTEN DO YOU HEAR YOURSELF SAYING: “NO, I HAVEN’T READ IT: I’VE BEEN MEANING TO!”
IS THE LIFE OF A CHILD WORTH $1 TO YOU?
DO YOU DO ANY OF THESE TEN EMBARRASSING THINGS?