Ditech’s “People Are Smart” Commercial Was A Smart Move
Take a look around some Web fora or blogs, or just listen to people talk for a short period of time and you’ll notice a lot of people calling other people stupid. Politicians and celebrities are the usual targets, knocked around by everyone.
Celebrities call politicians stupid on a regular basis. Well, at least the politicians they disagree with. Students call their teachers stupid, and behind closed doors teachers talk about the dumbing down of the student population. Get any two kids together and they’ll end up talking about how stupid some other kid is. Get two webmasters, SEMs or SEOs together and they’ll start talking about how stupid ‘the average surfer’ is.
So it is pretty much a given that no matter how smart you think you are, someone, somewhere thinks you’re stupid. So along comes Ditech and starts telling people that they’re smart. And that makes people feel good about themselves and people that feel good about themselves are much more likely to listen to the message than if you make them feel stupid.
So the next time you have a message to communicate, try making your recipients feel better about themselves. Try it out in your next blog post or your next bit of sales copy. Let me know if you think it was a smart choice.